Last week, I had the chance to chat with Scott McQuigg, CEO and co-founder of GoNoodle to learn about his journey through the edtech ecosystem, and how he landed in 40% of elementary classrooms across the U.S.
GoNoodle was founded in 2013 after six months of beta testing with teachers. They design mobile games, interactive activities and kid-friendly videos that give children time to move around in the classroom or at home. The videos can range in length from two to ten minutes and are geared toward students in kindergarten through sixth grade. They cover a variety of activities that include exercise, dance, mindfulness, song, balance, and coordination.
With some estimates showing kids spending up to eight hours a day looking at screens, GoNoodle has taken the problem of screen time and worked with it, rather than trying to stop the use of screens altogether.
Since their founding, revenue has exceeded over $10 million, and 12 million kids play GoNoodle each month. Over 40% of all elementary age children in the U.S. take part in their activities.
600,000 teachers use GoNoodle in their classrooms. In the past year alone, GoNoodle has generated more than 5 billion minutes of physical activity. Their customers include teachers, schools, school districts, three-dozen hospitals, and Fortune 500 companies that underwrite the use of GoNoodle in their states and communities.
They have users in 185 countries, from South Africa to Sweden, and from China to Columbia. The majority of GoNoodle’s users play at school, and kids are playing at home, too. Over 2 million children have parent-verified accounts.
Shulman, Robyn. “How This EdTech Entrepreneur Got GoNoodle Into 600,000 Classrooms.” Forbes, Forbes Magazine, 24 May 2017, www.forbes.com/sites/robynshulman/2017/05/23/how-this-edtech-entrepreneur-got-gonoodle-into-600000-classrooms/#34d369a6547a.